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search engine optimisation
Web  |  search engine optimisation

The internet is a crowded place. To make the most of your web site you need to have the best possible chance of being found on the major search engines.

It doesn't matter how good your web site looks, how impressive the ordering process is or how easy it is to navigate, if people do not know about it, they can’t use it.

There are various levels of SEO (Search Engine Optimisation) services available from us, depending on what your need, and of course your budget. You can opt for a simple 'submission only' package, or go for the full blown site analysis, optimisation, and on-going management solution. We can also setup and/or maintain your Google AdWord 'pay-per-click' campaign too.

You can of course submit your site yourself, but manual submissions can have a very limited effect and due to the sheer scale of the task involved and it restricts the level of exposure to only a small handful of search engines.

Our SEO options include:

Visitor tracking code

Allows you to personally monitor traffic and visitors to your web site, page by page if required. More effective than your standard web site stats from our hosting server. This will detail search results as well as pay per click results (if applicable). Stats visible via on-line control panel.

Submit STANDARD

Your site will be submitted automatically each month for a full year. Submitting your web site manually to one search engine is not enough. Submitting manually to hundreds, each month, is impossible. We will submit your site automatically every month, to make sure search engines will not drop your listings.

Submit STANDARD + Site OPTIMISATION

The Submit STANDRAD Service above plus...

Analysis of existing content and optimisation of keywords for search engines to find for ranking purposes.

Creation of relevant title tags for each page of the web site so that search engines can index pages more effectively.

Creation of a “sales” description that will entice the customer when web site appears in a natural search. This is the text your see when a search engine finds you and displays the results of that search.

A full and monitored competitor analysis to make sure that your web site exceeds where possible your competitor's positioning.

Creation of a linking strategy to help your web site get to the top of searches more quickly, with relevant long-term links that add value. Un-related and general links serve no purpose and can sometimes have a negative effect on your search engine profile.

Includes an allocation of time for site editing and updating based on the final optimisation findings. Editorial and technical edits to your site may be required. Please contact us for details.

Google AdWords: ‘Pay-per-click’ Management Set Up

Connect with potential customers at the magic moment they're searching for your products or services, and only pay when people click on your ads. When people search on Google using one of your chosen keywords, your ad could appear next to the search results – your now you're advertising to an audience that's already interested in you or your products or services.

Our fee’s to set up your AdWords campaign include:

  • Research for most relevant keywords and search terms, advertising costs and competitor analysis.
  • Setting up Google Adwords Account.
  • Copy writing the AdWords advertisements
Google Adwords: Ongoing Campaign Management

If you are short on time, or simply don’t want to be involved in the ongoing management of your AdWords campaign, no problem – we can do this for you. This service includes:

  • Monitoring and tweaking advertisements and keyword search terms, and times of day as appropriate to optimise advertising
  • Producing regular reporting to display results.
  • Reporting includes “click through” rates, sources of traffic analysis, visitor analysis, top search terms used to find the web site, expenditure, analysis of most successful Adword campaigns

Please contact us for more details and applicable rates.

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