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The Client
CPC - The Clay Pigeon Company.
The Project
The Clay Pigeon Company, or CPC as they are generally known, were referred to us back in 2009 after seeking an alternative to their then current web hosting and marketing provider. Our first meeting was to initially help with some website problems and hosting issues, however it soon became clear to CPC that we could offer more than just website correction and professional hosting services.
We eventually took control of the old website and provided site hosting services, along with domain name management.
Since then we have gone on to provide CPC with a complete range of marketing and promotional services including product photography (location, studio, and pr), design and print of corporate stationery and product literature, mouse mats, CD rom production, and exhibition materials.
We were called upon to design and supply graphical imagery for use on CPC's exhibition stand at the CLA Game Fair and other exhibitions they attend. We designed and supplied full colour full size murals to line the interior walls of their marquee and created various pop-up and roller display stands, along with printed literature and 5m high flags. The first year the new stand concept was used there was a significant increase in footfall across the stand and a marked increase in 'on the day' orders and general customer interest.
In 2010 after a brief discussion about the brand and logo, we proposed a reworking of the logo to better reflect the actual product and provide a more dynamic vision of the company. The new concept utilises the parent company (Laporte) colours and was based around an actual clay target illustration. The finished visual with its obvious 'swoosh' demonstrates CPC's product in action.
2011 saw the release of CPC's new website and the introduction of their online ordering system for components, parts and accessories.
We currently manage all CPC's domain names, site hosting services, and product promotion.
case study - CPC - The Clay Pigeon Co.
