
The Client
The Bluewood Trading Company
The Project
The Bluewood Trading Company is a small family run business selling homeware and giftware initially though home party channels and specialist events and fairs.
Our remit for this client was not only the imagery and graphics, but also the actual company name.
Once the name was established a new logo and the overall branding was developed, to be used on promotional postcards, bags, labels, and of course the new website.
The logo and brand colours were specifically designed with their target audience in mind and reflect the style of the product they market.
We also carried out studio and outdoor product photography for both print and website use.
After testing the market with their range of selected products on a face-to-face basis, it was agreed that the next step of on-line e-commerce was be be put into place. The new web site is light and simple but informative, utilising our GCM content management system allowing them to update content as and when they need.
The new on-line store will allow The Bluewood Trading Company to expand their sales and promote their business and brand to a wider audience.
www.bluewoodtradingcompany.co.uk



